The company's purpose is to develop, implement, audit, and evaluate projects, actions, and policy programs, provide consulting services to businesses and individuals in the fields of marketing, communication, image, strategy, organization, and administration of companies and financial management, and all related activities, such as brokering services for individuals and companies, as well as expertise and training. Furthermore, it may: engage in any financial, commercial, or industrial activity, or activities related to its purpose, either directly or indirectly; establish branches or subsidiaries in Switzerland or abroad; participate in any enterprise with a similar purpose.