The company's purpose is to engage in associative activities across the entire coffee value chain. It focuses particularly on the import and export of coffee and coffee-related products. The company conducts research, development, consulting, training, manufacturing, and distribution of coffee, coffee products, or related product areas. The company may establish branches and agencies in Switzerland and abroad, acquire or establish similar and related businesses, acquire or sell real estate in Switzerland within the framework of the legal provisions for the acquisition of real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company directly or indirectly, or which relate to the investment and management of the company's assets.