The company aims to provide consulting and services in the fields of gastronomy, retail and wholesale trade, event organization, catering and franchising regarding corporate development, strategic planning and implementation, management, management consulting, sales and marketing, finance and controlling, as well as in the field of human resources. The company may implement, distribute, purchase and sell commercial goods, food and beverages of all kinds, investment goods such as vehicles and furniture, distribution rights, as well as register, hold and exploit intellectual property rights of all kinds. The company may establish branches and business premises in Switzerland and abroad, acquire and sell real estate, take out and grant loans, make investments and financing in and from other companies, and in general, carry out all legal transactions that are directly or indirectly related to its purpose.