The company aims to operate a consulting firm specialized in strategic and integrated planning as well as implementation in the areas of corporate management, marketing and sales, public relations and public affairs for companies with a focus in the media sector, associations and authorities, as well as advising executives from business and politics. The company can acquire, use and sell intellectual property rights, establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.