The company's purpose, in Switzerland and abroad, is the acquisition, management, sale and exploitation of patents, licenses, copyrights and trademarks; the administration of specialized websites for the sale and purchase of all products; the trade of all related goods, products and services; the acquisition and holding of tangible and intangible assets; the provision of services, consulting and development in various fields, particularly in the areas of real estate, hospitality and catering; coaching and educational consulting; the acquisition of similar companies (Swiss and foreign), collaboration or merger with them; distribution, import/export, e-commerce, and the creation of branches (for complete purpose see articles of association).