The company's purpose is: the import, export and trade of consumer goods, particularly beauty and care products and all similar products; the provision of advice and services in the fields of beauty and well-being. It may also carry out, either for its own account or for the account of third parties, all financial, commercial, movable or immovable operations, directly or indirectly related to its corporate purpose and take an interest, in any form, in any enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.