NIASHA is an online retailer specializing in the distribution of skincare products, particularly those from the Korean beauty industry (K-Beauty). The company offers a wide range of products, including facial cleansers, peels, toners, treatments, eye care, moisturizers, UV protection, spot treatments, and accessories. NIASHA sells products from various brands and also offers its own products. The online store targets customers looking for high-quality skincare products and interested in the latest trends and innovations in the beauty industry.