The company's purpose is to provide consulting services in the areas of marketing, communication, and sales. In particular, the creation of integrated marketing concepts for small and medium-sized enterprises across all industries. Furthermore, the company implements the designed marketing measures of all kinds. Additionally, the company's purpose includes career counseling for marketing professionals as well as personnel placement (temporary and permanent positions). The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.