The company aims to acquire and sell licenses as well as exploit these and similar rights. Additionally, the company strives to produce cinema and television films, virtual and augmented reality content, as well as future follow-up technologies. It also intends to produce musicals and theatrical productions of all kinds. The company is authorized to realize various forms of film screenings and events. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, conduct trust, trade, agency, and commission business, as well as assume guarantees and warranties for subsidiaries and third parties.