Provision of services in the hospitality and hotel industry as well as the production and trade of food and beverages. Production, trade, and distribution of bakery products, confectionery, and confectionery items as well as related products and operation of catering businesses including catering. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.