The company's purpose is the operation of restaurants and hotel establishments; the distribution and manufacture of articles, products, and goods related to gastronomy and the art of living; the teaching of culinary practice and art; the dissemination of educational materials and related publications. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar objectives, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.