The company's purpose is to trade, distribute and sell children's, baby and household items; can also offer services in the field of graphic, interior and event design. The company can acquire, hold and exploit intellectual property rights and real estate in Switzerland and abroad. The company can enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can establish branches in Switzerland and abroad, participate in other companies and conduct all business that serves to promote the purpose.