The company's purpose is to engage in publishing activities, book publishing and book production, trade in related goods, as well as coaching, consulting and training, and vocational and further education of individuals and companies. It can provide services in the areas of public relations, promotion, advertising and marketing, as well as general administrative tasks. Furthermore, it can acquire, manage and transfer patents, trademarks and technical and industrial knowledge. The company's goal is to act as a franchisee of the brands, products and services of Living Sense GmbH, and possibly other companies, and to further develop the activities of these companies in its own right or as a franchisor in the relevant languages and markets, both domestically and internationally. This includes developing training and further education programs, seminars and coaching for individuals, teams, groups and companies in cooperation with the franchisors and franchisees, as well as offering tourist services domestically and internationally. The company is active in the trade of books and articles in the areas of coaching, psychology, health, sports and animals, as well as related areas. The company can establish branches and subsidiaries domestically and internationally, participate in other companies domestically and internationally, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate domestically and internationally. It can also provide financing for its own account or for the account of others, as well as provide securities for the liabilities of affiliated companies.