The company aims to establish and manage a label for lifestyle and leisure products of all kinds, particularly in the areas of fashion, clothing, accessories, interior and exterior design. It produces and trades, among other things, with these branded goods, can operate boutiques in Switzerland and abroad, and organizes events for products of all kinds in Switzerland and abroad, especially for marketing purposes. It can operate its own racing team and gastronomic businesses of all kinds. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, broker, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.