Provision of commercial and administrative services as well as support and advice in administrative matters; sale of all kinds of products intended for consumption via internet sites or other digital platforms; creation, operation and trade of brands; provision of personal assistance services; any business brokerage and intermediary activity for insurance brokers; purchase, sale, rental, construction, renovation, management, promotion and brokerage of real estate (excluding operations prohibited by the LFAIE). The company may also carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its purpose and may be interested, in any form, in all similar companies, in particular by taking participation in similar companies. It may also establish branches and subsidiaries in Switzerland and abroad.