Consulting and conducting market research, communication research, and opinion polls, particularly media analyses, image studies, consumer research, product testing, and SME market analyses. The company can provide all services related to its business purpose. It can also acquire, manage, and sell real estate. The company can acquire existing businesses of a similar or related nature or participate in such businesses in any form, either domestically or abroad. It can carry out all transactions that are directly or indirectly related to the company's purpose.