The company's purpose is to engage in national and international trade in diamonds, precious stones, pearls, precious metals and their semi-finished and finished products. Furthermore, it aims to design, manufacture, refine, process, repair, individualize, purchase, sell and distribute jewelry, watches, accessories and other high-end luxury goods, also in collaboration with third parties. The company can provide expert opinions, consulting and valuation services in the field of precious stones, precious metals and jewelry, as well as offer services in the areas of design, branding, packaging, presentation and sales. It can operate online and offline distribution channels, develop platforms, create or represent trade marks, and acquire, use, manage or dispose of licenses, patents and other intellectual property rights. The company can participate in or promote art, fashion and cultural projects, particularly in areas related to brand identity and corporate strategy. It can also manage assets of all kinds - especially precious metals, diamonds and other tangible assets - and use them strategically as an investment class. The company can establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, and grant guarantees and sureties for subsidiaries and third parties.