The company's purpose is to conduct market research studies (personal, telephone, online surveys), develop strategies and marketing audits, as well as product and company positioning, specialized translations, organization and execution of events. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.