The company's purpose is to provide services in the fields of culture, show business, marketing, communication, tourism, and events, in particular the development, production, organization, and execution of events, festivals, fairs, private and corporate events, marketing of new ideas, and the trade of goods of all kinds. Furthermore, the company aims to manage cultural institutions, event agencies, museums, and foundations, as well as takeovers. Additionally, the company aims to provide consulting and support services in the aforementioned areas. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.