The company aims to provide services in the areas of market research, consulting, IT, technology and training. It can conduct research and analysis work using quantitative or qualitative methods and surveys, provide strategic and operational support to companies and organizations, provide technical services and offer training, workshops or training. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies.