The company aims to conduct seminars of all kinds, conferences and courses in areas such as Neuro-Linguistic Programming and coaching; operate the Center for Natural Order, an educational institution for holistic development and strengthening of the body and mind; trade in goods of all kinds, in particular digital products, as well as operate a nightclub. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for liabilities of affiliated companies and third parties.