The purpose of the company is to provide business consulting services as well as any type of services in Switzerland or abroad in the fields of marketing, sales, digitalization, IT, and personal development. Furthermore, the company aims to organize events, activities, and trips as well as trade in goods of all kinds domestically and abroad. The company may establish branches and subsidiaries, participate in companies of any kind, assume representations, and engage in any business activities and conclude contracts of any kind that may promote the company's purpose or are directly or indirectly related to the company's purpose. It may acquire, hold, encumber, and sell real estate domestically and abroad, with the exception of transactions prohibited by the Federal Law on the Acquisition of Real Estate by Persons Abroad (BewG). In pursuing its corporate purpose, the company may consider the interests of its direct and indirect shareholders. In particular, the company may grant loans and other direct or indirect financings, including under cash pooling agreements, to its direct and indirect subsidiaries and to third parties, including its direct and indirect shareholders and their direct and indirect subsidiaries, and provide securities of any kind for their liabilities, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether or not for consideration.