The company's purpose is to provide consulting, planning, organization, analysis, development, procurement, and implementation of solutions (including representation, events, product and market research, project management, public appearance, and marketing) primarily in the fields of publishing and financial services. The company may engage in the import and export of, as well as trade in, goods of all kinds. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, encumber, sell or take over real estate or property. The company may enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.