Provision of services in the fields of organization, administration, management and consulting, primarily in the tourism, hospitality, marketing, branding and hotel software sectors, as well as trade in goods of all kinds, in particular those for and from hotel and restaurant businesses. Planning, design and execution of renovation and new construction projects, assumption of construction management tasks, building and project management mandates, as well as assumption and execution of all related service mandates for own or third-party accounts. Planning, organization and execution of concerts, tours and other events in the music and art sector, as well as the exploitation of intellectual property and media rights associated therewith. Provision of services to artists collaborating with the company. The company may establish subsidiaries and branches in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may also engage in all commercial, financial and other activities that are directly or indirectly related to the company's purpose. The company may acquire, hold, manage, use, encumber, sell, dispose of, sublicense, evaluate or have evaluated intellectual property rights, industrial property rights or license rights. The company may grant direct or indirect financing to third parties or companies in which it is directly or indirectly involved, as well as to direct or indirect shareholders or companies in which such parties are directly or indirectly involved, by means of loans and/or other financing, including within the framework of cash pooling agreements. The company may provide security of any kind for its own liabilities or the liabilities of the aforementioned persons, including by means of pledges, assignments, fiduciary transfers, guarantees of any kind or by means of offset obligations, whether against payment or not, even if such financing, security or guarantees are in the exclusive interest of third parties or companies in which it is directly or indirectly involved, or of direct or indirect shareholders or companies in which such parties are directly or indirectly involved.