The company aims to support hotel, event, experience, and catering businesses both domestically and internationally, particularly in the areas of marketing, IT, and hotel management systems, licensing fees and naming, as well as management and consulting. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.