The company's purpose is: the creation, design, production and exploitation of playful, educational, creative and immersive experiences, including the production of games, installations, animations, audiovisual, digital and editorial content, the development, manufacturing, distribution and marketing of physical and digital products related to these activities, notably games, educational tools, creative objects, educational materials, derivative products and all products related to the company's universe and projects, all consulting services in strategy, communication, experiential design, cultural and pedagogical engineering, all training and support services as well as all activities related to the aforementioned fields. It may also, either for its own account or for the account of third parties, carry out all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and be interested, in any form, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad, participate in other enterprises and conclude any contract suitable for developing its activity.