The company aims to develop, design, manufacture, and distribute sports and leisure clothing, as well as trade in goods of all kinds, particularly clothing, food supplements, and fitness and training equipment. Additionally, the company aims to provide coaching services in the areas of fitness, movement, performance, health, well-being, nutrition, and lifestyle. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.