The provision of consulting and assistance services, in particular in the fields of marketing, market research and business development, also through the identification and coordination of qualified professionals. The company may, in Switzerland and abroad: carry out all activities, including commercial and financial transactions, directly or indirectly related to the company's purpose; acquire, directly or indirectly, participations in any form in other companies and enterprises, provide services, consulting and financing to the companies in which it participates; assume and grant representations; grant and contract loans; provide guarantees of any kind, also in favor of third parties; acquire, alienate, hold and lease real estate; establish branches and subsidiaries.