The company's purpose is to take on mandates as managers of athletes and sports teams, particularly in the cycling field; the management and protection of the image rights of athletes and sports societies, and any activity directly or indirectly related to the social purpose. The company also aims to design, implement, and market recreational and non-recreational cycling tours and any activities and events in the cycling field in Switzerland and abroad. The conclusion, marketing of sponsorship and image contracts in the sports sector as well as the representation of athletes' interests in every sector. The company may establish branches in Switzerland and abroad, participate in other Swiss or foreign companies, acquire or found other companies of the same kind, as well as conclude all transactions and contracts that are suitable to promote the company's purpose or that are nevertheless in a direct or indirect relationship with the achievement of the same purpose.