The company's purpose is to provide services of all kinds in the areas of administration, corporate and employee management, marketing/PR, sales strategies, corporate consulting, as well as accounting and personnel administration; can participate in other companies, acquire, encumber, sell and manage real estate; can also provide financing for its own or third-party accounts, as well as guarantees and sureties for subsidiaries and third parties. The company can establish branches and subsidiaries in Switzerland and abroad, acquire, hold, manage, sell, participate in or merge with similar or related businesses. The company can acquire, hold, dispose of, exploit or have exploited, manage and sell properties, real estate, intellectual property rights and commercial, literary or artistic property rights in Switzerland and abroad. The company can establish subsidiaries, branches and agencies in Switzerland and abroad and participate in them. It can also provide financing for its own or third-party accounts, as well as guarantees and sureties for subsidiaries and third parties. The company is authorized to conduct all business that is directly or indirectly related to the company's purpose or is suitable to promote it. It also pursues this purpose by holding participations in similar or related companies and corporations in Switzerland and abroad.