The company's purpose is to trade in goods of all kinds in the fields of sports, advertising and merchandising; to take over representations and licenses; to organize and conduct events; to carry out activities and provide services in the field of gastronomy as well as to provide services in the field of business consulting. The company may establish branches in Switzerland and abroad, participate in other companies, acquire or sell other companies, take out and grant loans, provide guarantees and other securities, build, acquire, manage and sell real estate, as well as acquire, manage and sell intellectual property rights and securities. It may carry out all commercial and financial transactions that may be conducive to the realization of the company's purpose.