The company's purpose is to provide consulting services in the fields of marketing, communication and personal development, writing texts and translations, as well as organizing and conducting seminars and lectures. The company may engage in the trade of books, publications and electronic media. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.