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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint747,212 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesEvent agencyZurichPlan B - The Better Plan AG
Plan B - The Better Plan AG Logo
Verified· 2 sourcesTrust Score
Summary

About the company

Plan B - The Better Plan AG advises organisations and leadership teams on brand positioning and strategic experience planning. It develops tailored concepts and supports their execution, including event delivery and advisory for engagements around the World Economic Forum in Davos.

AI-generated
Presence

Service area

Offering

Products & services

Industry:Event agency
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3.5/5

Plan B - The Better Plan AG

Management consultant
✓ Offered4
Brand Advisory
Brand positioning, priority setting and internal alignment for decision-makers; clear brand intent, coherent visibility and fitting communication in complex, high-stakes situations.
Strategic Experience Planning
Concept, experience and execution are turned into a coherent plan so brand appearances and experiences are aligned from the start.
Integrated Event Execution
Coordination, communication and onsite delivery with ongoing oversight, issue resolution and brand representation in demanding live environments.
WEF / Davos Advisory
Presence strategy, venue and ecosystem navigation, executive experience design, narrative architecture, stakeholder flow and onsite advisory in Davos.
Trust & reputation

ranQ Trust Score of Plan B - The Better Plan AG: 3.5 out of 5.0

Trust Score3.5/ 5.0

Solid

x

Data basis 54% · As of November 2026

Plan B - The Better Plan AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Plan B - The Better Plan AG scores 42.7 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.0.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Plan B - The Better Plan AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Plan B - The Better Plan AG scores 1.4 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.1.44%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Plan B - The Better Plan AG reaches a ranQ Trust Score of 3.5 out of 5.0 — rated «Solid». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 54%, so the score is backed by part of the criteria. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

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Location

Othmarstrasse 20
8008 Zurich

At a glance

Legal form
Corporation
UID
CHE-454.173.164
Founded
2026 · 0 years
Last commercial register change
April 10, 2026
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

    Active in 2 of 26 cantons · 2 municipalities

    • GRDavos
    • ZHZurich

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