The company aims to provide, develop, and publish images, photos, films, and promotional and news materials from polar regions, as well as produce and distribute the magazine "Polar Observer" in electronic and printed versions. Furthermore, the company supports project developments in the field of polar tourism, polar travel, polar expeditions, and polar sciences. It can establish branches and subsidiaries domestically and abroad and invest in other companies domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real estate domestically and abroad. It can also arrange financing on its own account and on behalf of others, as well as provide guarantees and sureties for subsidiaries and third parties.