both in Switzerland and abroad: the purchase, sale, holding, administration and management of all participations, including the acquisition, direct or indirect, of real estate, which will be exclusively commercial in nature, if located in Switzerland; the exercise of financing, control and consulting activities in favor of the companies and corporations in which it participates and the granting of guarantees to them; the creation and organization of events in Switzerland and abroad, all services in the field of event management, the organization of trips. The company may grant loans or guarantees to its shareholders or to third parties if it serves its own interests. The company may establish subsidiaries in Switzerland and abroad and branches as well as hold participations in all companies in Switzerland and abroad. The company may acquire, hold and dispose of real estate, exclusively for commercial use if located in Switzerland, and intellectual property rights. The company may carry out all commercial, financial or other operations that are directly or indirectly related to its purpose.