The company's purposes are: 1. The purchase, preparation, and sale, either for consumption on the premises or for home delivery, of all food products, notably pastries, confectionery, ice cream, and beverages of all kinds, 2. The leasing, creation, and operation of all reception halls and lounges, all hotels, restaurants, brasseries, pastry shops, bars, tea rooms, drugstores, discotheques, dance halls, public or private clubs, cabarets, or theaters, 3. The organization of all shows, concerts, meetings, congresses, seminars, colloquia, banquets, receptions, evenings, film screenings, exhibitions, and artistic and other events, 4. The creation and management of all information centers, reception agencies, offices, and translation and secretarial services, 5. The creation, acquisition, and operation of all business assets, enterprises, or establishments in which a similar, related, or complementary activity to that of the company would be carried out, 6. The acquisition of interests in all companies or enterprises with a similar, related, or complementary purpose to that of the company, 7. The study, development, and implementation of all industrial, commercial, and financial projects, and generally, all operations of any nature that are directly or indirectly related to this purpose and likely to enable or facilitate its realization. The company may engage in all activities directly or indirectly related to its main purpose, particularly in the field of patents, licenses, trademarks, or intangible rights. It may financially or otherwise participate in all enterprises or companies pursuing a similar purpose or related to the company's main purpose. The company may create branches in Switzerland and abroad, carry out all commercial, movable, or immovable property transactions, and enter into all contracts aimed at developing its purpose or directly or indirectly related thereto. The company may grant loans or guarantees to shareholders or third parties if this promotes its interests.