The company's purpose is to provide private placement services for athletes, image rights management and career management for athletes, organization of sports events, training in the field of sports, in particular marketing and communication for athletes, acquisition, holding, management and sale of participations in companies active in the sports sector. It may create branches in Switzerland and abroad, acquire or create identical or similar companies, carry out all operations, including real estate transactions, conclude contracts that are intended to develop the purpose of the company or relate directly or indirectly to it, and assume participations in Switzerland and abroad.