The company aims to operate an online store for goods of all kinds, particularly for watches. The company can conduct all business that is suitable to promote the purpose of the company or that is directly or indirectly related to it. It can establish branches, business offices or representations in Switzerland and abroad, as well as acquire or participate in other companies. It can manage assets on its own account, in particular acquire, finance, create, manage and sell real estate. It can conduct patent, license and other intellectual property transactions.