The company's purpose is: market research, commercial consulting, commercial representation, patents, participation in companies, trade in movable goods, and the execution of its own real estate transactions. The company may perform any operation deemed necessary or appropriate for the direct or indirect achievement of its purpose. The company may acquire interests and/or hold participations in other companies and enterprises with a similar or analogous purpose, both in Switzerland and abroad, as well as create branches and representations both in Switzerland and abroad.