The core activity of Rating Matters is the development and provision of artificial intelligence (AI)-based solutions for companies to improve their online presence and customer relationships. Specifically, the company focuses on three key areas: 1. Google Account Management: Optimizing companies' Google presence through AI-driven solutions for reviews, responses, and keyword-focused strategies. 2. Reputation Management: Enhancing customer relationships through AI-driven review responses and management. 3. Social Media Management: Streamlining companies' social media strategy through AI-driven solutions for optimizing content across multiple platforms. The company offers a range of services and products aimed at supporting companies in improving their online presence and customer relationships by leveraging AI technologies to automate and optimize processes.