The company aims to develop, advise and implement strategies, concepts and solutions in the areas of gamification, personal branding, marketing, employee and leadership development, employee retention, employer branding, corporate influencer programs, as well as content and software development. It can conduct all business that is suitable to promote the company's purpose, including collaborations, participations, licenses, and the development of its own brands and platforms. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide securities for liabilities of affiliated companies.