The company aims to produce, realize, advise and train in the fashion, design, media, communication, art and culture sectors, as well as provide additional services in these areas and trade in goods of all kinds in design areas. The company can acquire, manage and sell properties and real estate in Switzerland and abroad. Furthermore, the company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.