The company is a diversified conglomerate with core activities in the following areas: Private Equity, International Real Estate Management (with a focus on luxury hotels, office, retail and residential properties in the UK, Europe and the US), Hospitality (with a portfolio of luxury hotels, including the JW Marriott Turnberry Resort & Spa), Credit Financing, Sports and Media, Shipping and Logistics (as part of the company's heritage) and Philanthropy (through the Reuben Foundation, which focuses on charitable causes). The company does not have a clear main activity, but is rather a conglomerate with various business areas.