The company's purpose is to engage in the trade of all kinds of goods, particularly the online distribution of consumer goods, lifestyle products, perfumes, fashion items, accessories, and related products through its own and third-party e-commerce platforms, as well as related services and product development. Furthermore, the company may engage in imports and exports, act as a commercial agent, and conduct any business that is directly or indirectly suitable to serve the company's purpose. The company may establish branches and subsidiaries domestically and abroad, invest in other companies domestically and abroad, and conduct any business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate domestically and abroad. It may also provide financing for its own or third-party account, as well as issue guarantees and sureties for subsidiaries and third parties.