The company's purpose is to provide services in the field of consumer and customer understanding analysis. The company may establish branches and subsidiaries and may participate in other companies, both in Switzerland and abroad, and in general, carry out any activity directly or indirectly related to its purpose. The company may acquire, hold and dispose of real estate both in Switzerland and abroad. It may carry out, either on its own account or on behalf of third parties, all financial transactions as well as act as guarantor or surety for subsidiaries or third parties.