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DirectoryBusiness & Technical ServicesMarket Research InstitutesNyonIsabelle Martinelli, IM-Consulting
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Isabelle Martinelli, IM-Consulting

Summary

About the company

The core activity of IM-Consulting is to conduct qualitative market research studies for international companies, particularly in the fields of fashion, beauty, FMCG, automotive, healthcare, and others. This includes: brand evaluation and positioning, customer understanding through segmentation, persona creation, and ethnographic approaches, trend analysis and market evaluation, product testing and analysis, mystery shopping, especially for luxury brands, focus groups, in-depth interviews, in-home and in-shop observations, online surveys, and qualitative panels. The company supports its clients in developing marketing strategies and helps them understand local markets in an international context.

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Market research
Qualitative market research with focus groups, in-depth interviews, in-homes, in-shops, online blogs and diaries, panels, as well as workshop debriefs.
Segmentation and personas
Segmentation, personas, ethnographic approaches and profiles for better understanding of target groups, lifestyles, purchasing behaviour and local context.
Mystery shopping and sales performance analysis
Mystery shopping for luxury brands, focus groups with sales staff and boutique managers, sales performance analysis, and workshop debriefs on customer experience.
Tea Time Sessions
Tea Time Sessions with respondents, persona understanding, one-week blogs for insight gathering, concept, idea and communication tests, as well as workshop debriefs.

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Location

Avenue Reverdil 2
1260 Nyon

At a glance

Legal form
Sole proprietorship
UID
CHE-466.060.325
Founded
2022 · 4 years
Last commercial register change
December 1, 2022
Employees
1 to 10

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