The core activity of IM-Consulting is to conduct qualitative market research studies for international companies, particularly in the fields of fashion, beauty, FMCG, automotive, healthcare, and others. This includes: brand evaluation and positioning, customer understanding through segmentation, persona creation, and ethnographic approaches, trend analysis and market evaluation, product testing and analysis, mystery shopping, especially for luxury brands, focus groups, in-depth interviews, in-home and in-shop observations, online surveys, and qualitative panels. The company supports its clients in developing marketing strategies and helps them understand local markets in an international context.