The company aims to develop, manufacture, and distribute lifestyle products as well as trade in goods of all kinds. Furthermore, the company aims to provide services in the fields of information technology and artificial intelligence, particularly the development of software and applications as well as the design and operation of websites and platforms. The company provides consulting, training, and coaching services, particularly in the areas of lifestyle, nutrition, well-being, self-organization, performance, work organization, and business processes. In addition, the company aims to plan, organize, and carry out events and events as well as provide other related services. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude any contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.