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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint746,952 companies indexed · Last updated: today
DirectoryFinance & InsuranceAsset managerZurichSelma Finance AG
Selma Finance AG Logo
Verified· 4 sourcesTrust Score
Summary

About the company

Selma Finance AG is an independent portfolio manager authorised by FINMA. It creates personalised investment plans, manages portfolios with automated rebalancing, and offers Pillar 3a solutions and financial advice.

AI-generated
Offering

Products & services

Industry:Asset manager
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4.5/5

Selma Finance AG

✓ Offered7
Wealth Management
Personalised ETF portfolios, automatic rebalancing, active risk management, independent product selection and digital financial advice for long-term investing.
Investment Advisory
Individual investment planning, financial analysis through discussion, AI-supported prompts and answers, guidance in structuring assets and setting goals.
Investing
Individual investment strategy with a globally diversified portfolio, entry from 2’000 CHF, digital account opening and ongoing management of the investments.
Pillar 3a
Pillar 3a investments with a personalised investment plan, tax provision, sustainable products, combination with other investments and start from 500 CHF.
Retirement
Investment and withdrawal planning for retirement, with stability-oriented portfolio management, regular withdrawals, diversification and personal financial analysis.
Monthly ETF Savings Plan
Personal savings plan with a monthly standing order, automatic investment of contributions, a diversified ETF portfolio and ongoing adjustments to life circumstances.
Family Pricing
Shared fee structure for multiple family members, where invested assets are combined and the fee tiers decrease faster.
Trust & reputation

ranQ Trust Score of Selma Finance AG: 4.5 out of 5.0

Trust Score4.5/ 5.0

Excellent

x

Data basis 100% · As of November 2026

Selma Finance AG scores 88.3 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.79.624%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.100.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.100.08%
Selma Finance AG scores 86.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.86.512%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.82.07%
Selma Finance AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Selma Finance AG scores 70.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.40.04%
Qualifications+0.00

Selma Finance AG reaches a ranQ Trust Score of 4.5 out of 5.0 — rated «Excellent». The rating draws, among other things, on 4.6 out of 5 stars from 406 customer reviews. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4.6
of 5

Aggregated from 406 reviews across all connected sources

Sources
GGoogle4.6406
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

March 9, 2026Media
Unita Capital steigt bei Selma Finance ein
punkt4.info
November 21, 2025Media
Venture Leaders Fintech 2025: Captain's blog by Patrick Schär, founder of Selma
venturelab.swiss
September 29, 2025Media
Selma: The Venture Leader Fintech making investing simple
venturelab.swiss
November 18, 2019Media
Selma baut aus
startupticker.ch

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Location

Hardturmstrasse 161
8005 Zurich
Opening hours
Mon
24h
Tue
24h
Wed
24h
Thu
24h
Fri
24h
Sat
24h
Sun
24h

At a glance

Legal form
Corporation
UID
CHE-271.699.590
Founded
2016 · 10 years
Last commercial register change
June 3, 2026
Employees
21 to 50
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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