The company aims to develop, plan, finance, implement, design, franchise, advise and operate hospitality and sales establishments, as well as organize events and provide services in the hospitality industry and trade in corresponding goods, with a focus on high-quality food. The company can acquire, encumber, exploit, sell and manage claims, licenses, patents, inventions, procedures, copyrights, trademarks and other intangible assets. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.