The company's purpose is: the import, export, distribution, marketing, and sale of consumer goods in Switzerland and abroad, as well as any related activities, including brand representation, commercial advice, partnership development, and the organization of events related to the company's activities; all advisory and service activities directly or indirectly related to its corporate purpose, particularly in the fields of strategy and development. It may also, either for its own account or for the account of third parties, carry out all financial, commercial, movable, or immovable operations directly or indirectly related to its corporate purpose and invest, in any form, in similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.